BYBI’s first OOH campaign launched across 39 locations with the goal to increase brand awareness.

ROLE:

To create the visual assets in collaboration with our freelance Marketing Director and founder, based on a brief with examples from other brands.

The finals are based on a visual I designed earlier in 2020 that we posted on BYBI’s Instagram.

Model images are from an In-House shoot in January 2020. I was assisting the Co-founder and Senior Social Content Executive who was directing the shoot.