Rockstar

Energy drink brand Rockstar launched the platform ‘PressPlay’ in 2023.

Working alongside the creatives at the in-house agency Sips&Bites (PepsiCo) I’ve been working on multiple campaigns aiming to increase brand awareness for the brand across multiple European markets following the ‘Press Play’ launch. 

ROLE: Graphic Design for OOH, brand activations, mock-ups, renders, Art Direction and exploration for new concepts for NPD visuals & design of decks for client pitches.

Working alongside: Ade Hopkins, Chris Lovell, Jon Beach, Julia Mortimore & Annie Fox. Creative Director: Jason Berry.

PROJECTS:

Rockstar Equity - Increasing brand awareness around ‘Press Play’.

Rockstar NPD - Launching the new sugar-free flavours in Europe.