John x Vaginas
Art direction | Conceptualisation | Graphic Design
Working with the Creative Director, Emil Asmussen, at Uncommon CX we wanted to create an entry-level guide for ‘Johns’ learning about the vagina.
The concept was inspired by The Orgasm Gap presentation and a TikTok showing that a majority of men don’t understand periods, tampons and PMS. This concept is still being developed.
Early exploration
Ladybird styled book or app? Painted illustrations or modern flat-lay illustrations? That’s the big question.
Visual inspiration
WIP
work in progress
